Surbhi Jore is a pioneering entrepreneur and visionary leader committed to advancing sustainability and the circular economy. As the Founder and CEO of ASM Global, she has led the development of RecyclX, an innovative platform that enhances traceability and transparency in circular supply chains, climate impact initiatives, and waste management.
Driven by a deep passion for environmental conservation, climate neutrality, and social responsibility, Surbhi has become a prominent advocate in the global net zero movement. She founded ASM Global in 2022 with the mission to transform circular supply chain operations. Under her leadership, ASM Global’s traceability solutions are now utilized in over 35 countries, having cumulatively tracked the sustainable journey of 600,000 metric tons of plastic waste, ocean litter, biofuels, and seafood.